October 20-28 marks this year's Red Ribbon Week, which means schools throughout the country sponsor activities and presentations to commemorate living a drug free life. But every year, I wonder if the meaning behind Red Ribbon Week loses its impact because it has become so routine for kids. I also wonder how many people know or remember the story behind how Red Ribbon Week started.
Every year during Red Ribbon Week, I take this opportunity to talk with my family about Red Ribbon Week and who it is we are honoring. "Kiki" Camerena was an example of a real-life modern day hero, as are all the DEA agents, police officers, fire fighters, soldiers and basically all the people who dedicate and sacrifice their life so that we can be safe.
I like to use Red Ribbon Week as a time to celebrate living a healthy life while remembering the modern day heros who, like "Kiki" Camerena, are the ultimate example of bravery as they put their life on the line and are willing to risk death for their passion.
If you're interested in knowing more about "Kiki", his complete story is on the Enrique S. Camarena Foundation website.